Mailbox Secrets Guide: This 64 Page Guide will Cover...
Page 2: Welcome - How Ryan Got Rich Accidentally using Direct Mail and How to Copy his Success
Page 3: Who is Ryan Allaire - The Backstory You Never heard about... and what changed Ryan into a Millionaire
Page 4: The Accidental Mentor - How a Birthday party gave Ryan an opportunity to mentor with a multi-millionaire
Page 7: Burn The Ships at the Shore - Why Ryan moved 1800 miles across the USA to start over and work with another mentor.
Page 8: The 2 Page Sales Letter - How Ryan got a two pieces of paper to convert 8% selling a $69 through Direct Mail.
Page 9: The First DM Campaign - How Ryan spent $3440 on a DM (Direct Mail) Campaign and brought in $24,000!
Page 9: 3500 Envelopes = $70k in 60 Days - When pressed to figure out how to pay for his dream wedding, Ryan created a sales letter that funded his new dream life.
Page 10: How a 4 Page Sales Letter (double sided) converted $499 to $4995 front end sales - with a backed upsell of $5k to $50k packages selling supplements.
Page 11: Why Direct Mail Works So Well - it has everything to do with stirring people's emotions.
Page 13: How My Mentor, Mr. B started succeeding with Direct Mail - hear his fascinating story from the outhouse to the penthouse
Page 19: How YOU can start making money in the $800 Billion direct mail market.This is where you should start first!
Page 21: How to Plug into Ryan's existing success library of direct products, so you don't have to make your own.
Page 22: How YOU can start building your own successful Direct Mail campaign following Ryan's guidance.
Page 24: Setting up your Money Collecting system. How to get paid with Checks or credit cards
Page 30: Creating Your Front end Product. This is where you try to just break even or get a little profit.
Page 31: Why you should be selling "Information" products, just like Ryan does to solve a problem and fill a need
Page 35: Understanding Ryan's simple Sales Process that he automated so he didn't have to do all the hard and boring stuff.
Page 37: Why every offer should include a BACK END offer. The #1 mistake direct mailers make is they get sale #1 and then STOP!
Page 39: Understanding Ryan's S.Y.S.T.E.M he used for EVERY direct program.
Page 41: Structuring your mailing using Lead Source, Presentation and Sale Letters - this is key if you want conversions!
Page 49: Understanding Your Costs for postage, printing, and processing - you don't get to keep all the money. Cover your expenses by proper planning!
Page 54: Your message is actually called COPYWRITING. Effective communication that compels your product to action is the key!
Page 56: How to create a compelling headline - they don't get hooked right away, the piece goes right into the trashcan!
Page 58: How to use questions to keep the reader reading from sentence to sentence and paragraph to paragraph.
Page 60: The all important - CALL TO ACTION where you ask someone to take advantage of the offer and send you checks!
Page 61: How ONE mistake cost Ryan over $7000 - avoid this at all costs if you want Direct Mail success!
Page 62: How to DOUBLE DOWN and use Retargeting to get your leads who go ONLINE to see you everywhere on the web!
Page 63 - How to get access to Ryan's personal list brokers/Lead Sources - trying to find a list that's not outdated or saturated is hard - skip making this BIG mistake and use Ryan's trusted Rolodex.
Page 64 - Mailing during a Pandemic Case Study - Yes, Ryan sent 3500 pieces out and got 64 front end sales at $97 each and 22 back end upsells from $500 to $2000 each (30% back end conversion!)